Hi, I'm Alex

Digital product leader at the intersection of AI, user experience and business growth.

AI-enablement • UX/UI • Executive leadership • Cross-functional teams • 20+ years in technology

Key Experience

2025 –

Lowy Institute

Head of Digital Product

The Lowy Institute is an independent Australian think tank producing authoritative research, innovative data tools, and expert commentary on international affairs.

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2023 –2025

Wonderful

Head of Experience

A CX obsessed digital agency creating experiences that move people to scroll, click, buy & believe.

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2020 –

Asaph

Founder and CEO

An AI-enabled song planning tool for churches that helps analyze songs, create setlists and gather feedback.

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2013 – 2015

Social Playground

Co-founder and Technical Director

Creator of Australia's first instagram printer, specialising in brand engagement for events through technology.

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2010 – 2019

Frank Digital

Co-founder and Strategy Director

Named by Awwwards as one of Australasia's most innovative digital agencies, specialising in the design & development of digital products, websites, eCommerce and apps.

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